This Privacy Policy outlines the Company’s practices with respect to the data collected from users who access our website at https://integralstream.com (hereinafter the "Website "), the usage of the services available or offered thereon (hereinafter the “Services”), or otherwise share personal data with us (hereinafter collectively the "Users").
Use of the terms "We", "Our", the “Integral Stream” or the "Company" in this Privacy Policy refers to Integral Stream LTD, a legal entity duly registered according to the laws of Bulgaria and having its registered address at: Bulgaria, postal code 1000, Sofia, 9-11, boulevard Knyaginya Maria Louise, floor 2, office 4.
We respect your privacy and are committed to protecting it through our compliance with this policy. Please read this policy carefully to understand our policies and practices regarding your data and how we will treat it.
This Privacy Policy explains how data, including personal data, may be collected, used, and disclosed by the Company’s advertisement materials and/or inventory with respect to the following instances: (a) use of this Website, and (b) how personal data is collected, used, and processed through our technology on behalf of the online advertisers, publishers, business partners, and other businesses that use Integral Stream’s advertisement materials and/or inventory (hereinafter referred to as “Clients”).
If You do not agree with our policies and practices, please do not use the Website. By accessing or using the Website, You agree to this Privacy Policy. This policy may change from time to time. Your continued use of or access to the Website after We make changes is deemed to be acceptance of those changes, so please check this page periodically for updates.
The Integral Stream is a software development company that is focused on providing various services in a digital advertising market. We create and operate various digital technology platforms and render related services that connect buyers with sellers of advertising inventory. Among other products and services, our CTV- platform covers hosting, encoding, and streaming of video content combined with custom app development for our clients and, above all, efficient ad monetization; thus, it helps to monetize the content consumed using smart TV technology (e.g. websites and mobile applications).
Our Services
Providing our services, we typically do not directly interact with the owners of personal data unless the owner of data is our client. Rather we process data (including personal data, if any), provided by our clients using various software and services, and not always our software in this regard. Therefore, we obligate our clients to comply with all applicable laws in all applicable jurisdictions, while obtaining data and to indemnify us of any claims arising from such non-compliance. We do not directly target any particular group of personal data owners and intend to act in compliance with the laws of our jurisdiction. We police our client’s compliance with the laws of the jurisdiction where the data we process derives from to the extent it is technically possible and practicable. If you are our client, we collect data in accordance with our agreement and this Policy.
We act on assumption that consumers prefer relevant ads, tailored in accordance with their interests. Therefore, we collect a variety of data using cookies and various other standards (typical for the industry) and unique (if our technology allows so) web technologies to collect data automatically from your device, including:
Cookies. Cookies are a technology that is based on a small-size data files containing a string of alphanumeric characters that usually include a unique identifier and are placed on a visitor’s device or computer. Cookies are usually stored at user’s computer permanently (persistent cookies) or temporally. We use cookies on our clients’ websites in order to operate our technology and collect user data and statistically analyze advertisement preferences.
Tags and Pixels. Tags and Pixels are blocks of code that we and our clients may use to track your browsing on the Internet: from resources to any particular websites or applications to track your browsing behavior. Sometimes web beacons are used for these purposes. They are usually transparent or invisible graphic images, no larger than 1x1 pixel, they are placed on a page or otherwise, Internet resource or sent within an e-mail to monitor the behavior of the user visiting the resource or sending the e-mail. It is often used in combination with cookies. We create and use a unique synchronization system to check the quality of data that we have collected with data that our clients collected independently, and later help our clients or third parties that intend to provide you with targeted advertisements.
Mobile Device Identifiers. Mobile Device Identifiers or Mobile Device IDs are unique identifiers which can be used to identify a mobile device. We may use standard device identifiers, to track your use of mobile applications and to determine if a piece of advertisement inventory has been delivered to a specific user or retargeted, or to determine the frequency of certain inventory for a certain user. Ultimately, passing device’s ID back to advertisers helps us and our clients to improve the quality of advertising and its efficiency.
Data Our Clients and Vendors Collect
As stated herein, our clients, our contractors, and our clients’ contractors may use our technology and operate it using tags, pixels, cookies, or other similar technologies for their business activities. We are not responsible for our clients, or our clients’ contractors manner of use of your personal data or any sort of tracking technologies.
The personal data that we may process includes:
THE INFORMATION IN THIS PRIVACY POLICY MAY NOT REFLECT WHAT AND HOW OUR CLIENTS OR WE COLLECT ON ANY INDIVIDUAL SITE.
The data that we collect about You, both personally identifiable data and non-personally identifiable data, may be used by us, or shared by us as set forth in this Privacy Policy or otherwise with your consent. If We or our affiliates are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale or company assets, or transition of service to another provider, then any data may be sold or transferred as part of such a transaction as permitted by law and/or relevant agreement.
We may use the data that we collect directly for our purposes: to create sophisticated advertising segments, to run analytics, including forecasting analytics of inventory, and to check the quality of advertisement or for any other and further research and development purposes acceptable as our legitimate business interests. Further, we constantly improve our algorithms targeting users with particular advertisement materials and/or inventory and measure the efficiency of advertisement materials. We use user data to improve our services and products that we provide to our clients, and to develop new products and services, to analyze the market, and generate performance reports. For said purposes we may share data with our clients, partners, and service providers, taken, however, that all the data sharing is done in aggregate without identifying particular users. Finally, we use user data to protect users, investigate security breaches, and to prevent all illegal activities within our systems.
We primarily use the user data we collect to enable our clients to find and purchase advertising space. In particular, our clients use two types of data in order to deliver end users a targeted advertisement material: our client’s data and data that we provide in the course of our services delivery. Those two types of data are usually synchronized and mutually filtered and checked to identify what are the main interests of the user, and what targeted advertisement materials should be sent to him or her based on all the data that we stated as collected in this section.
Collecting Personally Identifiable Data
For purposes of this Privacy Policy, “Personally Identifiable Data” shall mean any data obtained through Your use of the Website. This section does not refer to any data we store, collect, or process using our services.
The Personally Identifiable Data that you must submit in order to register as an Advertiser (or any other demand side partner) or Publisher (or any other supply side partner), or to enter into an agreement with us, may include, without limitation, your name, title, company name, mailing/billing address, e-mail address, telephone number, Skype and/or Slack name. To the extent Personally Identifiable Data has been collected from You, You acknowledge that such collection is done on a voluntary basis to enable us to provide you efficient access to our materials and/or inventory, services, promotions, and our other products and/or services.
Collecting Non-Personally Identifiable Data
We automatically collect Non-Personally Identifiable Data when you access and use this Website. This Non-Personally Identifiable Data includes, without limitation, the type of browser that you use (e.g., Chrome, Safari), your IP address, the type of operating system that you use (e.g., Windows or Mac OS), and the domain name of your Internet service provider (e.g., Verizon, AT&T).
We use Non-Personally Identifiable Data to help diagnose problems with our server, to personalize your Internet experience, and to identify ways of making the Website better. We also may use this Non-Personally Identifiable Data in the aggregate to analyze Site usage, as well as to offer you products and services. This Non-Personally Identifiable Data is not linked to any Personally Identifiable Data.
IntergralStream is a digital global company. To provide our Services, we may transfer Your data internationally to any of our data center locations, or to any of our partner’s international data center locations. We ensure any international transfers of Your data are compliant with the laws of that region, including the European General Data Protection Regulation (GDPR). Specifically, with respect to the European Economic Area (EEA), we ensure appropriate legal protections are in place when we transfer data outside of the EEA to the United Kingdom (UK), Switzerland, or any other country, as provided for under European data protection legislation. These protections include using technical measures, such as encryption of data, or a legal mechanism, such as the Standard Contractual Clauses (SCC), which are approved by the European Commission. The SCCs standardize the protections for any international transfers of your data from the EEA to other countries, thus providing You with assurance that Your will be able to access your rights for the protection of data in a manner consistent with European data protection law. In the event of any conflict between the terms of this Policy and such transfer mechanism, the terms of the transfer mechanism will govern.
If You are a resident of the European Economic Area (EEA), You have certain data protection rights. IntergralStream endeavours to take reasonable steps to allow You to correct, amend, delete, or limit the use of Your personal information, thus to enforce and all rights provided to You under the GDPR.
The General Data Protection Regulation or “GDPR” gives certain rights to individuals in relation to their personal data. Accordingly, we are happy to offer transparency and access controls to help users take advantage of those rights.
You (as a ‘data subject’) may send official requests to us regarding Your personal data via email to the following address: dpo@integralstream.com
The scope of Your rights under the GDPR is as the following:
Right of access: the right to be informed of, and request access to, the personal data we process about You;
Right to rectification: the right to request that we amend or update Your personal data where it is inaccurate or incomplete
Right to erasure: the right to request that we delete Your personal data;
Right to restrict: the right to request that we stop processing all or some of Your personal data;
Right to object: the right, at any time, to object to us processing Your personal data on grounds relating to Your particular situation; the right to object to Your personal data being processed for direct marketing purposes;
Right to data portability: the right to request a copy of Your personal data in electronic format and the right to transmit that personal data for use in another party’s service; and
Right not to be subject to automated decision-making: the right to not be subject to a decision based solely on automated decision-making, including profiling, where the decision would have a legal effect on You or produce a similarly significant effect. Your request will be executed no later than 30 (thirty) days from the initial request receipt but we will do everything possible to process it within the first 48 working hours.
Should a data breach related to Your personal information occur, we will notify a relevant supervisory authority within 72 hours thereof.
After Brexit, the UK is no longer regulated domestically by the EU's General Data Protection Regulation (GDPR), which governs processing of personal data from individuals inside the EU. Instead, the UK now has its own version known as the UK-[{{type}} Annotation] GDPR (United Kingdom General Data Protection Regulation). The new UK-GDPR took effect on January 31, 2020.
Under the UK-GDPR, individuals can exercise: the right to be informed; the right of access; the right to rectification; the right to erasure; the right to restrict processing; the right to data portability; the right to object to processing; the rights in relation to automated decision making and profiling
If you would like to exercise any of these rights (as a resident of UK), please contact us via dpo@integralstream.com with a reasonable proof that you are subject to these rights.
Please note, as we already stated most information we deal with is anonymized when we receive and process it, therefore, we cannot identify you individually, you need to provide us with some additional information to enable us to identify the user information you are referring to, it may be technologically impossible to identify your information, although we will try to accurately fulfill your request.
According to the California Consumer Privacy Act (“CCPA”) (that was later amended/altered by The California Privacy Rights Act or “CPRA”) the California residents have the following rights listed in this clause:
You have the right to know and see what information we have collected about You over the past 12 months, including: the categories of information we have collected about You; the categories of sources from which the information is collected; the business or commercial purpose for collecting Your information; the categories of third parties with whom we have shared Your information; and the specific pieces of information we have collected about You.
You have the right to request that we delete or correct the information we have collected from You (and direct our service providers to do the same).
There are a number of exceptions, which includes (but are not limited to) when this information is necessary for us or a third party to do the following: complete Your transaction; provide You a good or service; perform a contract between us and You; protect Your security and prosecute those responsible for breaching it etc.
You have the right to “opt-out,” or direct us to stop “selling” or otherwise sharing Your information with third parties in exchange for money or other valuable consideration.
To submit an opt-out request, please contact us at: dpo@integralstream.com and/or submit the required verifying information, by contacting us here.
IntergralStream comply with the principles and requirements of data processing under the Lei Geral de Proteção de Dados Pessoais (LGPD), including, but not limited to, age- gating requirements. All the data received by using our services is anonymized and therefore falls outside the scope of LGPD.
We hereby inform You about the following rights You have under the LGPD:
Confirmation: confirmation of the existence of processing;
Access: access to the data;
Rectification: correction of incomplete, inaccurate or outdated data; anonymization, blocking or elimination of unnecessary or excessive data or of data processed in noncompliance with the provisions of LGPD;
Data portability: portability of the data to other service providers or suppliers of product, at the express request;
Anonymization: anonymization, blocking or elimination of the personal data processed with the consent of the data subjects, except in the events set forth in article 16 of LGPD;
Deletion: You have the right to have their personal data deleted if the processing of that data was based on consent;
Information: You have the right to be informed about sub-processors and other third parties that access or process their personal data. You also have the right to be informed about Your consent choices and the consequences of refusing consent;
Revocation: revocation of the consent, pursuant to the provisions of paragraph 5 of article 8 of LGPD;
Bring complaint: lodging a complaint with the Data Protection Authority;
opposing the processing of personal data where there is non-compliance with the provisions of LGPD;
Request review: You have the right to request the review of decisions made solely on the basis of automated processing of personal data which affect Your interests. This includes decisions used to define Your personal, professional, consumer and credit profile, or the aspects of Your personality.
If You would like to exercise any of these rights, please contact us via dpo@integralstream.com
IntergralStream comply with all the principles and requirements of data processing under the Personal Information Protection Law (the “PIPL”). The beforementioned principles includes among others: accuracy, accountability and security, purpose limitation, collection limitation, openness and transparency, lawfulness and necessity.
We hereby inform You about the rights You have under the PIPL:
You have the right to know, decide, refuse, and limit the handling of their personal information by others unless laws or regulations stipulate otherwise;
You have the right to access and copy Your personal information in a timely manner, except when the laws and regulations require confidentiality;
You have the right to correct or complete inaccurate personal information in a timely manner;
You have the right to request Us to explain Our personal information handling rules;
You have the right to deletion of Your personal information if (i) the agreed retention period has expired, or the handling purpose has been achieved; (ii) We as a personal information handler cease the provision of Our services; (iii) You rescind consent where the processing of personal information was based on Your consent; (iv) the information is handled in violation of laws, regulations or agreements;
You have the right to request Us to transfer Your personal information to another personal information handler.
If You would like to exercise any of these rights, please contact us via dpo@integralstream.com
IntergralStream expresses its willingness to comply with any and all the principles and requirements of data processing under Colorado’s Consumer Data Protection Act (CPA) that will be effective on July 1, 2023, and under Virginia Consumer Data Protection Act (VCDPA) effective January 1st, 2023.
If You have any questions in regard to Your rights under the aforementioned legislation, please don’t hesitate to contact us via: dpo@integralstream.com
We use cookies on this site. We do not link the data we store in cookies to any personally identifiable data you submit while staying on our site. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period. You can remove them by following directions provided in your Internet browser's "help" file.
Cookies Opt-out
You can "Opt-out" from having cookies stored on your PC when advertisement materials and/or inventory are shown from IntegralStream. To "Opt-out" click this link
Our services are not directed to people under 18. If you become aware that your child has provided us with personal data without your consent, please contact us. We do not collect personal data from children under 18. If you are a minor, you may use our services only in conjunction with a parent or guardian.
We may change this Policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. The date at the top of this Policy reflects the most recent changes made. If we make material changes to this Policy, we will post the revised Policy on our website and may take additional measures to inform you, as required by applicable data protection laws.
If you have any questions for us, please contact us by e-mail at dpo@integralstream.com or at the following address:
Attn: Integral Stream Data Protection Officer
Address: Sofia, 9-11, boulevard Knyaginya Maria Louise, floor 2, office 4, Bulgaria,
postal code 1000